The Trusted Download Program

The end of popups may be near. Industry leaders including Time Warner Inc.’s online division AOL, Verizon Communications, the Center for Democracy and Technology, CNET Networks Inc., CA , Yahoo Inc. and nonprofit online privacy organization TRUSTe are announcing a new program, the Trusted Download Program, that sets tough criteria for makers of spyware and adware. It will require such software vendors to provide more plain disclosure to users of what they are downloading and to make such applications easier to remove. TRUSTe will administer a best-practices “standard of good behavior for adware companies and companies more broadly that distribute downloadable software,” said one source, who declined to be identified. Adware vendors that don’t comply will face exclusion by participating advertisers and ad networks.

From Business Week and eweek.