KinderStart.com, a Norwalk-based Web site devoted to information about children, filed a civil complaint in U.S. District Court in San Jose seeking to be certified as a class action representing the owners of all Web sites blacklisted by Google’s Internet-leading search engine since January 2001.
Google’s search system attempts to elevate the positioning in search results of Web sites with content most relevant to a particular search. Because of the large proportion of searches handled by Google as compared to rival search engines, sites without a well known domain name that are assigned a low ranking by Google can loose the majority of their traffic. Somes sites therefore try to optimize their content so as to increase their rankings – however, if discovered by Google, such sites can be artificially penalized (or sent to “the sandbox” for the equivalent of a children’s time out).
From SiliconValley.com via Techdirt.